Hate Prospecting? I don't blame you!

But what if it was EASY to do — and got you in front of one or two prospective clients each week?

There’s no doubt about it. To land more copywriting clients, you need to get into conversations with prospects who are eager to chat about your services. You need to get them on a phone or ZOOM call.

But how do you do that?

Conventional wisdom says you must cold call, send embarrassing pitch emails, or put together a complicated marketing funnel.

That’s nonsense.

No wonder so many freelance copywriters dread prospecting!

The truth is, there's a simple and professional way to prospect that works… and consistently gets you in front of potential "right fit" clients.

I call it Authentic Prospecting!

And it's a method that's refreshening easy to do, positions you as the professional you are, and works like gangbusters.

May I walk you through it?

Finally, a prospecting method that makes sense... and works!

Authentic Prospecting involves using email and LinkedIn (optional) to:

  • reach out to prospective clients,
  • introduce yourself and your copywriting services, and
  • set up a call or meeting.

Meetings are essential. If you can't get into conversations with prospective clients — on the phone, on ZOOM, in person — you're doomed. You won't get any work.

The good news is, by using the methods taught in this course, you'll be able to schedule one or two conversations with eager prospects each week.

That means every week you'll have real opportunities to land new clients!

Think of the impact that will have on your freelance business!

How the course works

You get a toolbox packed with templates, writing formulas, step-by-step instructions, and more

Authentic Prospecting is comprised of 12 lessons, each approximately 20 minutes. So you can work through a lesson quicky and start putting the techniques into action right away.

Each lesson builds your prospecting muscle. By the time you've finished the course — in just a week or two — you're ready to prospect and land new clients.

I personally take you step-by-step through the Authentic Prospecting method, and give you all the model emails, scripts, writing formulas, templates and other tools you need.

You'll find this course easy to follow because I designed it that way. I want you to be able to apply the ideas quickly and get results.

Get into more conversations with more prospective clients eager to talk to you

Here's a sampling of what you'll walk away with when you take this course

  • Prospecting mistakes that will torpedo your results — and how to avoid them.

  • How to quickly identify the best "right fit" clients for you — and how to reach them.

  • What to say to get a prospect's instant attention and interest. (Most of my students find this "Intersection" technique a revelation.)

  • 3 calls-to-action that get prospects interested in setting up a call or meeting. (And why offering a writing sample is a huge no-no!)

  • The proven formula for writing a cold outreach email that prospects will read with interest.

  • Three proven "Success Maps" for using LinkedIn to connect with prospects. (These will double your success rate.)

  • How to make your "prospecting time" each week easy, fun and fruitful. You'll look forward to it!

  • A toolbox of scripts, templates, examples, tips sheets, and more.

Try before you buy. Get 3 lessons FREE!

To get the free previews, click on lessons 1, 2 or 8 and, when prompted, provide your name and email. (The lessons are truly free. You will NOT be asked for payment information.)

    1. Introduction. (Watch this first!)

      FREE PREVIEW

    1. Golden Rules 1-4

      FREE PREVIEW

    2. Golden Rules 5-7

      FREE PREVIEW

    3. Lesson 1: Slides

    4. Lesson 1: Handout

    1. Clarifying your "Who?" (PART 1)

      FREE PREVIEW

    2. Clarifying your "Who?" (PART 2)

      FREE PREVIEW

    3. Lesson 2: Slides

    4. Prospecting Mission Statement Template

    1. LESSON #3: Uncovering Your Unique Abilities

    2. Lesson 3 Slides

    3. Unique Abilities Questionnaire

    4. Example of a completed Prospecting Mission Statement

    5. Homework Exercise

    1. Developing your Calls-to-Action (PART 1)

    2. Developing your Calls-to-Action (PART 2)

    3. Lesson 4 Slides

    4. Simplified example of a Copywriting Information Kit

    1. 10-Minute Prospect Research (PART 1)

    2. 10-Minute Prospect Research (PART 2)

    3. Lesson 5 Slides

    4. Homework Exercise

About this course

  • $197.00
  • 12 lessons, 20 videos, plus dozens of handouts and bonuses
  • All the scripts, samples, and templates you need
  • Optional: Private 1-to-1 coaching sessions with Steve Slaunwhite

Hi. I'm Steve Slaunwhite. Your Instructor

You might know me from my books, including The Wealthy Freelancer (Penguin), or my popular workshops for American Writers & Artists Institute (AWAI), The Writer’s Den, and University Of Toronto.

I’ve been a thriving freelance copywriter and trainer for 15+ years. In fact, I’ve used the prospecting techniques in this course to land such lucrative clients as UPS, 3M, and dozens of other companies.

I’m a big believer that prospecting shouldn’t be so damn hard. On the contrary, reaching out to new prospective clients should be easy, feel natural, and — most importantly — work!

That’s why I created this course and coaching program. To teach you a method that will make prospecting your favorite part of the week!

Accelerate your success with private coaching

As an option, you can get two 30-minute one-to-one coaching sessions with me (Steve Slaunwhite.) Working together, we'll clarify your target market, fine-tune your prospecting script, and get you results.

Enrollment is closed. We'll return in fall 2024!

Make authentic prospecting your new superpower

(Nothing will grow your freelance business faster.)

Here's the hard truth...

Fantastic writing skills aren't enough to build a thriving freelance business. If you want to land "right fit" clients, consistently, you need to be able to reach out and connect with prospects and have conversations with them.

If you wait for them to find you, you'll go broke. (No matter how impressive your website or LinkedIn profile is.)

But when you master authentic prospecting, you'll be able to:

  • Quickly identify potential "right fit" clients likely to be interested in your services.
  • Reach out to those prospects and schedule a call or meeting. (You'll know exactly what to say.)
  • Have conversations that get prospects eager to work with you.
  • Land more ideal clients, sooner, anytime you need to.

This course gives you that "superpower."

If you want more "right fit" copywriting clients, Authentic Prospecting is a must

You need to prospect. There's no doubt about that.

But the last thing you want to do is use some hyped-up template (embarrassing), or struggle putting together the latest 20-part "killer" marketing funnel. (Who has time for that?)

Those rarely work anyway.

What you want is a simple method for reaching out to prospects — professionally and comfortably — and igniting their interest in your copywriting services.

That's Authentic Prospecting.

Why not get it working for you today?

Here's a summary of what you get when you sign up for the course today:

  1. All the video instruction where I walk you step-by-step through the Authentic Prospecting method.
  2. All the writing formulas for crafting emails and LinkedIn messages that get the instant attention and interest of prospects.
  3. All the model emails, scripts, and other examples.
  4. Several handouts, tips sheets, questionnaires and worksheets.

The investment in your business? Just $197.

Enrollment is closed. We'll return in fall 2024!

Getting just one new client will pay back your tuition many times over.

But more importantly, Authentic Prospecting isn't just a bunch of techniques. It's a valuable skillset. When you learn it, you have it — a new "superpower" that will keep your freelance business thriving for years to come.

Enrollment is closed. We'll return in fall 2024!

What freelancers are saying about Steve's workshops and courses

An Excellent Copywriting Teacher

JoAnn Artisan

"Steve is an excellent teacher. His style is concise, relaxed and interesting. I gained a great deal from his teachings and books. And I left with real hands-on experience through the work that was assigned. Steve is a true expert in his field. Any copywriter could benefit from his suggestions."

Coaching that builds a thriving freelance business

Casey Demchak, Acclaimed Book Marketing Copy Expert

"Already a successful copywriter, my goals was to take my business to the next level. Steve game me the tips, secrets an inspiration I need to get there. I highly recommend his coaching program."

A fantastic copywriting coach

Lyda Goldman

"Steve is a fantastic business coach. He asks insightful questions and really listens to where you are now, and where you want to go, and helps you get there the fastest way possible. He offers great suggestions on how to do things, based on his years of expreience, which cuts your learning curve exponentially. Whether you are a beginner or a seasoned freelancer, I highly recommend Steve's coaching."

Steve knows his stuff like no one else

Ann Hasselquist

“I’ve taken a number of Steve Slaunwhite’s programs as well as worked with him one-on-one. Steve knows his stuff like no one else. He consistently offers sound, practical, real-world advice based on his many years of experience. Without fail, Steve always provides outstanding value in all of his programs and courses. He’s extremely generous with sharing his skills and expertise with his clients and is helpful and encouraging. I hold Steve in the highest regard and recommend his programs and services without reservation.”

Steve's training saved me years of agony

Rebecca McKenzie

“Having Steve as a coach has been fantastic! I’m just starting out, and I don’t like to think about where I’d be if I hadn’t had his expert guidance. It has probably saved me years of agony, time, and money. I can’t say enough about how much it has helped me.”

Breakthrough marketing ideas in minutes

Pam Foster, renowned copywriter and AWAI's director of training

“I recently had the opportunity to talk with Steve about a marketing barrier I was facing. After just 20 minutes of conversation, he came up with two solid, fantastic ideas for me. Both of those ideas suit my business and marketing style perfectly. In just minutes, he helped me see how I can take a fresh and fun new angle on my marketing efforts.”

Best investment I've made in my business

Maggie David Holley

"Hiring Steve as a coach is one of the best investments I've made in my business... My first call with Steve took place a few weeks before I transitioned into full time freelance writing, and within four months, I was exceeding my income projections. Not only is he an expert coach, he’s also very personable and clearly cared about my success. I highly recommend his coaching, his books, and his courses!”

Got questions?

Contact your instructor (that's me, Steve Slaunwhite!) anytime. Here's my email: [email protected].